Top 5 Reasons You Should Attend a Virtual Trade Show

If you’re strapped for time or don’t have the budget to travel—but still need to attend trade shows to drive business and make important connections—you don’t necessarily have to stop attending.

Here are a few reasons you should put a virtual trade show on your schedule.

1. They’re cost-efficient.

There’s no need to pay for a hotel room, a plane ticket, or meals at restaurants while you’re attending a virtual trade show—for yourself or for your attending staff. In addition, virtual trade shows often don’t charge as much up front for registration—so they’re easy on the wallet all around.

2. They’re easy to work into your schedule.

Having difficulty taking the time off work to attend a traditional trade show? So do a lot of other people. With a virtual trade show, you can attend in your office or living room, without having to take a lot of time away from work or your other obligations.

3. No crowds.

Some people love in-person trade shows for the excitement of the crowds—but even if you fall into this category, it can still be a bit draining after a while. At a virtual trade show, you’ll never have to wait in line at one of the more popular booths to talk to a booth representative. You can experience the booths and presentations without braving the crowds—and live chat with booth sales reps without leaving your desk.

4. More diversity.

Attendees aren’t limited by geography in attending virtual trade shows—and neither are vendors and exhibitors. As a result, many virtual trade shows attract a more diverse crowd from all over the country—and all over the world.

5. Simple follow-up.

With a live trade show, you’ll leave with a stack of business cards—and organizing your follow-up effort can be a headache. At a virtual trade show, follow-up is easy. The contact and company information from the people you talked to is saved digitally—and it’s effortless to integrate it into your existing email contacts. This way, follow-up is easy.

Traveling to a physical trade show can be a challenge—but it’s a great place to network, catch up with the latest in industry news, and get new business and leads. With virtual trade shows, you get all that—without the drawbacks. Virtual trade shows give you the flexibility and cost-efficiency to attend more events throughout the year as well. You don’t have to replace attendance at physical trade shows entirely—but adding in virtual trade shows will help you get more out of your budget for event attendance.

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