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webinars Archives - Page 2 of 3 - Spark Online Events

Tag: webinars

  • How to Avoid Producing Boring Webinars

    How to Avoid Producing Boring Webinars

    Let’s face it—there are a lot of things competing for your audience’s attention online. Articles, email, social media, YouTube videos—every second they’re not engaged with your webinar is a second they could click away. So how do you keep them engaged? Pick the right length. While the optimal length for a webinar varies depending on…

  • How to Write a Hard-Hitting Landing Page for Your Webinar

    How to Write a Hard-Hitting Landing Page for Your Webinar

    Filming an excellent webinar is a great start—but it’s not enough to get people signing up in droves. To do that, a lot of things need to be working in concert—but one of the most important elements to drive sign-ups is your landing or registration page. This page is the one a visitor sees when…

  • How to Use Email to Raise Your Webinar Attendance

    How to Use Email to Raise Your Webinar Attendance

    How many people who sign up actually attend your webinars? If your answer is more than one in three, you’re doing really well. According to the webinar network BigMarker, that’s about the industry average. If you want to get more people who register for your webinars to actually show up on the big day, you’ll…

  • Developing a Strong Webinar Script

    Developing a Strong Webinar Script

    Should you script your webinar? It depends. Using a script can be enormously helpful in keeping you on track—but it’s not easy both to read from a script and interact with your audience. Since webinars are such an interactive medium, reading directly from a script can make your performance less natural. Ideally, even if you…

  • Should You Charge For Your Webinars?

    Should You Charge For Your Webinars?

    Let’s face it—webinars take a lot of time to produce. And they can cost money, both to produce and market. The common wisdom says you shouldn’t charge for your webinars—but what if you did? Should you consider it? Maybe. The fact is, for most people, offering your webinars for free is the way to go.…

  • Four Tips for Making Money with Webinars

    Four Tips for Making Money with Webinars

    Webinars can be extremely effective sales tools. And we’re not just talking down the road, indirectly, as you build up your reputation. True, webinars are supposed to be more about educating your audience and providing valuable content than outright selling—but you can make money with each webinar release. Here’s how. Know your sales funnel. And…

  • Five Ways to Add Value to Your Webinars

    Five Ways to Add Value to Your Webinars

    Webinars are a great way to attract highly interested leads, build authority, and sell your products or services. However, not all webinars are successful at doing this right away. Your webinar needs to provide a clear value to your audience—so they’ll sign up, attend, and eventually decide to do business with you, if that’s your…

  • How to Plan a Successful Virtual Training Event

    How to Plan a Successful Virtual Training Event

    Virtual training events have some things in common with webinars—but in terms of planning and strategy, they can be quite different. While webinars can be quite interactive, there is usually little assessment, and the level of user engagement is not as high as it is during a virtual training session. As a result, virtual training…

  • How Scripted Should Your Webinar Be? A Look at Your Options

    How Scripted Should Your Webinar Be? A Look at Your Options

    Webinars might vary in terms of length and structure, and the form it takes will depend on the topic and the presenter’s style. When planning your webinar, your options range from tightly scripted and memorized to free form and improvisational. However, no matter where yours falls on that spectrum, two things are definite: you do…

  • Six Insurance Webinar Mistakes You Might Be Making

    Six Insurance Webinar Mistakes You Might Be Making

    Webinars are a great way to reach out to your audience, build your insurance brand, and establish your expertise to the people you do business with. But not all webinar strategies are created equal, and there are a few pitfalls it’s important to know about—and avoid. 1. Using the wrong tactics to get the word…