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How Webinars Changed After COVID: The 2020 Webinar Benchmarks Report
There’s no question that COVID-19 has changed people’s lives on a fundamental level. It’s also had an undeniable effect on webinars, and how people watch and produce them. People are relying on webinars like never before, and the statistics in the post-COVID world aren’t the same as they used to be. ON24 recently conducted a […]
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How to Train Your Employees Virtually Using Webinars
In the midst of the coronavirus pandemic, in-person employee training sessions are going by the wayside—with good reason. However, if your workforce still has pressing training needs, you have options. According to a recent TechJury survey, approximately 77% of US-based companies used online training to get their workforces up to speed. Webinars are a great […]
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What Does it Take for Your Webinar to Succeed in 2020?
It’s 2020, and many people have caught on to how effective webinars are in building an engaged, motivated list of prospects to market to. But does that mean the market is saturated and webinars are no longer as effective? It depends. Webinars may not stand out just for their novelty anymore, and that means if […]
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2019 Webinar Statistics That May Shock You
It’s 2020, and webinars are still going strong as a tool for marketing, education, and outreach. Here are some recent statistics that may be of use to anyone putting out webinars in the coming year and beyond. According to the stats, webinars are a popular option for marketers in all industries. However: B2B companies run […]
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How to Build a Social Media Following for Your Webinars
If you’re researching ways to attract an audience for your webinars, the constant advice is to promote on social media. And there’s good reason—no matter who your audience is, chances are you can find them on social media. According to a recent Emarsys study, approximately 3.2 billion people worldwide use some form of social media. […]
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Four Key Secrets to Driving Webinar Registration and Attendance
Webinars can be a fantastic marketing tool. But even producers with stellar content can sometimes struggle to get people to sign up and attend. And with all the distractions these days for your audience’s time and attention, that’s not surprising. Here are four no-fail ways to keep webinar attendance high. 1. Know who your audience […]
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How to Integrate Your Webinars With Your Sales Team to Drive Revenue
According to a study by InsideSales.com, approximately 75% of sales and marketing pros consider webinars to be one of the most effective ways to drive lead generation. There are lots of reasons for this. Webinars are engaging, interactive, and flexible—delivering results at all phases of the customer journey. Many companies produce them as tools for […]
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How to Sell Products and Services in Your Webinars
It’s one of the cardinal rules of webinars—they’re best used as the top of your sales funnel, with a focus more on education than sales. Getting too salesy in your webinar can erode trust. Nothing makes an audience more annoyed than agreeing to spend 40 minutes of their precious time on an informative webinar, only […]
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Five Trends for Webinars in 2019
Webinars are still going strong as a marketing tactic in 2019. They’re a great way to build an audience, highlight your areas of expertise, deliver crucial training and promote your business. For many companies, they’ve become an integral part of the marketing funnel. Here are a few trends that we predict will make their mark […]
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Five Myths About Webinars
In 2018, webinars are still an extremely powerful marketing tool. But for some, there are significant barriers to entry—in terms of money, time and the perception of what it takes to run one. Read on for six myths about webinars that may be keeping you from giving them a try—and the truth behind them. You […]
