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Where Do Webinars Fit in Your Marketing Funnel?
A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is […]
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How to Sell Products and Services in Your Webinars
It’s one of the cardinal rules of webinars—they’re best used as the top of your sales funnel, with a focus more on education than sales. Getting too salesy in your webinar can erode trust. Nothing makes an audience more annoyed than agreeing to spend 40 minutes of their precious time on an informative webinar, only […]
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Advantages of Blended Learning
Hybrid or “blended” learning is a significant trend in online education. It uses both in-person and online training strategies, ideally bringing out the best of both to benefit companies and organizations. Here are a few reasons blended learning knocks it out of the park. It’s Flexible. The great thing about blended learning is that you […]
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Five Trends for Webinars in 2019
Webinars are still going strong as a marketing tactic in 2019. They’re a great way to build an audience, highlight your areas of expertise, deliver crucial training and promote your business. For many companies, they’ve become an integral part of the marketing funnel. Here are a few trends that we predict will make their mark […]
