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Where Do Webinars Fit in Your Marketing Funnel?
A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is…
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How to Sell Products and Services in Your Webinars
It’s one of the cardinal rules of webinars—they’re best used as the top of your sales funnel, with a focus more on education than sales. Getting too salesy in your webinar can erode trust. Nothing makes an audience more annoyed than agreeing to spend 40 minutes of their precious time on an informative webinar, only…
