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Four Big Webinar Mistakes That Are All Too Common in 2020
Webinars can be a highly effective tool for reaching out to your target audience. According to InsideSales.com, about 73% of sales and marketing pros attest to their effectiveness in lead generation. But today’s market for webinars is a little more saturated than it used to be, and you have to be on your game to…
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2019 Webinar Statistics That May Shock You
It’s 2020, and webinars are still going strong as a tool for marketing, education, and outreach. Here are some recent statistics that may be of use to anyone putting out webinars in the coming year and beyond. According to the stats, webinars are a popular option for marketers in all industries. However: B2B companies run…
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Developing a Strong Webinar Script
Should you script your webinar? It depends. Using a script can be enormously helpful in keeping you on track—but it’s not easy both to read from a script and interact with your audience. Since webinars are such an interactive medium, reading directly from a script can make your performance less natural. Ideally, even if you…
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Should You Charge For Your Webinars?
Let’s face it—webinars take a lot of time to produce. And they can cost money, both to produce and market. The common wisdom says you shouldn’t charge for your webinars—but what if you did? Should you consider it? Maybe. The fact is, for most people, offering your webinars for free is the way to go.…
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Four Tips for Making Money with Webinars
Webinars can be extremely effective sales tools. And we’re not just talking down the road, indirectly, as you build up your reputation. True, webinars are supposed to be more about educating your audience and providing valuable content than outright selling—but you can make money with each webinar release. Here’s how. Know your sales funnel. And…
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Get Started With Webinars in 2018: Your First 5 Steps
Webinars are an extremely effective method of content marketing. The Content Marketing Institute recently ranked them in the top 5 methods used by professional marketers—and with good reason. Webinars are highly engaging, take time to watch, and tend to draw in the most interested and qualified of potential buyers. But many business owners don’t use…
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Five Ways to Add Value to Your Webinars
Webinars are a great way to attract highly interested leads, build authority, and sell your products or services. However, not all webinars are successful at doing this right away. Your webinar needs to provide a clear value to your audience—so they’ll sign up, attend, and eventually decide to do business with you, if that’s your…
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Online Career Fairs Are a Great Way to Recruit–Here’s Why
If you’re looking to recruit new talent for your company, you could go to a career fair in person. These are a great idea, and can be very effective for a lot of companies. But it’s not your only option. Online career fairs are becoming more popular in a wide range of industries, from insurance…
