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marketing Archives - Spark Online Events

Tag: marketing

  • Using Webinars for Outreach During the Coronavirus Pandemic

    Using Webinars for Outreach During the Coronavirus Pandemic

    There’s no question that in the midst of the coronavirus pandemic, people are experiencing extreme upheaval. And if you’re like 30 million other small business owners in the United States, you may be struggling to keep yourself afloat and connect with an audience that suddenly has a lot on its mind. But now that non-essential…

  • How to Build a Social Media Following for Your Webinars

    How to Build a Social Media Following for Your Webinars

    If you’re researching ways to attract an audience for your webinars, the constant advice is to promote on social media. And there’s good reason—no matter who your audience is, chances are you can find them on social media. According to a recent Emarsys study, approximately 3.2 billion people worldwide use some form of social media.…

  • Four Key Secrets to Driving Webinar Registration and Attendance

    Four Key Secrets to Driving Webinar Registration and Attendance

    Webinars can be a fantastic marketing tool. But even producers with stellar content can sometimes struggle to get people to sign up and attend. And with all the distractions these days for your audience’s time and attention, that’s not surprising. Here are four no-fail ways to keep webinar attendance high. 1. Know who your audience…

  • How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    According to a study by InsideSales.com, approximately 75% of sales and marketing pros consider webinars to be one of the most effective ways to drive lead generation. There are lots of reasons for this. Webinars are engaging, interactive, and flexible—delivering results at all phases of the customer journey. Many companies produce them as tools for…

  • Where Do Webinars Fit in Your Marketing Funnel?

    Where Do Webinars Fit in Your Marketing Funnel?

    A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is…

  • Six Webinar Marketing Mistakes to Avoid

    Six Webinar Marketing Mistakes to Avoid

    Webinars can be a powerful marketing tool for your business, but there are definitely some best practices to keep in mind—and some missteps to avoid. Whether you’re planning your first webinar or your fifty-first, here are a few mistakes to stay away from. Making too many sales pitches. Webinars should be informational. Sure, the whole…

  • 5 Things to Expect (and Not to Expect) on Your First Webinar

    5 Things to Expect (and Not to Expect) on Your First Webinar

    Webinars can be a very effective marketing tactic. Running one can improve your brand awareness, educate your target audience, and put your company in front of a self-selected group of people who have proven their interest in what you offer. Do it right, and webinars can be an important revenue generator—even if you’re not actively…