Tag: insurance

  • What Does it Take for Your Webinar to Succeed in 2020?

    What Does it Take for Your Webinar to Succeed in 2020?

    It’s 2020, and many people have caught on to how effective webinars are in building an engaged, motivated list of prospects to market to. But does that mean the market is saturated and webinars are no longer as effective? It depends. Webinars may not stand out just for their novelty anymore, and that means if…

  • 2019 Webinar Statistics That May Shock You

    2019 Webinar Statistics That May Shock You

    It’s 2020, and webinars are still going strong as a tool for marketing, education, and outreach. Here are some recent statistics that may be of use to anyone putting out webinars in the coming year and beyond. According to the stats, webinars are a popular option for marketers in all industries. However: B2B companies run…

  • How to Build a Social Media Following for Your Webinars

    How to Build a Social Media Following for Your Webinars

    If you’re researching ways to attract an audience for your webinars, the constant advice is to promote on social media. And there’s good reason—no matter who your audience is, chances are you can find them on social media. According to a recent Emarsys study, approximately 3.2 billion people worldwide use some form of social media.…

  • Four Key Secrets to Driving Webinar Registration and Attendance

    Four Key Secrets to Driving Webinar Registration and Attendance

    Webinars can be a fantastic marketing tool. But even producers with stellar content can sometimes struggle to get people to sign up and attend. And with all the distractions these days for your audience’s time and attention, that’s not surprising. Here are four no-fail ways to keep webinar attendance high. 1. Know who your audience…

  • How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    According to a study by InsideSales.com, approximately 75% of sales and marketing pros consider webinars to be one of the most effective ways to drive lead generation. There are lots of reasons for this. Webinars are engaging, interactive, and flexible—delivering results at all phases of the customer journey. Many companies produce them as tools for…

  • How to Become a Thought Leader by Hosting Webinars

    How to Become a Thought Leader by Hosting Webinars

    If you want to gain followers, build credibility and showcase your expertise online, running regular webinars can help accomplish this – but you must be strategic about it. To be considered thought leadership, your webinars have to stand out. Here are five tips for using webinars to build your influence, brand recognition and credibility online.…

  • Where Do Webinars Fit in Your Marketing Funnel?

    Where Do Webinars Fit in Your Marketing Funnel?

    A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is…

  • How Scripted Should Your Webinar Be? A Look at Your Options

    How Scripted Should Your Webinar Be? A Look at Your Options

    Webinars might vary in terms of length and structure, and the form it takes will depend on the topic and the presenter’s style. When planning your webinar, your options range from tightly scripted and memorized to free form and improvisational. However, no matter where yours falls on that spectrum, two things are definite: you do…

  • Six Insurance Webinar Mistakes You Might Be Making

    Six Insurance Webinar Mistakes You Might Be Making

    Webinars are a great way to reach out to your audience, build your insurance brand, and establish your expertise to the people you do business with. But not all webinar strategies are created equal, and there are a few pitfalls it’s important to know about—and avoid. 1. Using the wrong tactics to get the word…

  • Wholesale Insurance Brokers: Should You Run a Webinar?

    Wholesale Insurance Brokers: Should You Run a Webinar?

    Webinars are ideal for those who are looking to showcase their expertise in order to build their business—including wholesale insurance brokers. Here are just a few good things webinars can bring to your business.