About Anita & Spark

With extensive experience working at the retail, wholesale and company levels, Anita Nevins understands the insurance industry inside and out—and she personally directs and consults on every client event.

For over 10 years, Anita worked for Topa Insurance Company in diverse roles—from calling on retail producers in the field to leading sales and marketing strategy. In 2003, she established Direct Connection Advertising & Marketing LLC, specializing in strategic marketing and communications for both retail and wholesale insurance companies. Her work has helped countless clients drive website traffic, generate leads, forge important industry partnerships, and connect with niche markets.

Today, Anita is a driving force in championing online events for the insurance industry. In 2010, she founded the Virtual Insurance Marketplace™, a flagship online trade show that brings insurance agents, wholesalers, and brokers together in the digital space.

Anita has planned and orchestrated numerous high-profile online events and trade shows including the Foremost eConference and the Trusted Choice Virtual Experience. Her events have reached thousands of agents, brokers, and attendees across the country and around the world.