Category: Webinars

  • Pros and Cons of Charging Money for Your Webinars

    Pros and Cons of Charging Money for Your Webinars

    It’s never been easier to produce your own webinars – but it’s still a lot of work, and may involve some investment in terms of equipment, marketing outreach, and other expenses. Ideally, you should make back all that you spent and more, by generating business from a successful webinar—but that’s not always the case. Presenting…

  • Five Ways to Boost Webinar Engagement

    Five Ways to Boost Webinar Engagement

    If you attracted a decent number of registrants for your last webinar and a high percentage attended on the day, you can absolutely count that a success. But here’s another question to ask: how engaged was your audience during your presentation? And how do you quantify that? Webinar engagement is a measurement of how engaged…

  • Three Secrets of Successful Webinar Promotion

    Three Secrets of Successful Webinar Promotion

    You’ve done the work, picked the perfect topic, and have designed an interactive webinar that you’re sure will blow away your audience. Now the only thing you need to do is make sure they know about it. Even if you have an outstanding webinar, your promotion strategy needs to be equally good in order to…

  • Top Four Webinar Marketing Trends for 2021

    Top Four Webinar Marketing Trends for 2021

    Webinars and online training have never been more popular—driven, for good or ill, by the COVID-19 pandemic. With many people working and learning from home these days, webinars have become more essential than ever. Here are a few trends to watch in 2021 for getting your webinars in front of the right audience. Embrace a…

  • Five Tips to Spice Up Your Webinars

    Five Tips to Spice Up Your Webinars

    Sick of delivering the same old webinars? Here are a few tips to spice things up and keep your audience engaged. 1. Pick a “Sticky” Topic What’s a topic that gets your audience riled up? Next time you run a webinar, pick a topic that people in your community are passionate about. A topic that…

  • How Webinars Changed After COVID: The 2020 Webinar Benchmarks Report

    How Webinars Changed After COVID: The 2020 Webinar Benchmarks Report

    There’s no question that COVID-19 has changed people’s lives on a fundamental level. It’s also had an undeniable effect on webinars, and how people watch and produce them. People are relying on webinars like never before, and the statistics in the post-COVID world aren’t the same as they used to be. ON24 recently conducted a…

  • How to Train Your Employees Virtually Using Webinars

    How to Train Your Employees Virtually Using Webinars

    In the midst of the coronavirus pandemic, in-person employee training sessions are going by the wayside—with good reason. However, if your workforce still has pressing training needs, you have options. According to a recent TechJury survey, approximately 77% of US-based companies used online training to get their workforces up to speed. Webinars are a great…

  • Using Webinars for Outreach During the Coronavirus Pandemic

    Using Webinars for Outreach During the Coronavirus Pandemic

    There’s no question that in the midst of the coronavirus pandemic, people are experiencing extreme upheaval. And if you’re like 30 million other small business owners in the United States, you may be struggling to keep yourself afloat and connect with an audience that suddenly has a lot on its mind. But now that non-essential…

  • Four Big Webinar Mistakes That Are All Too Common in 2020

    Four Big Webinar Mistakes That Are All Too Common in 2020

    Webinars can be a highly effective tool for reaching out to your target audience. According to InsideSales.com, about 73% of sales and marketing pros attest to their effectiveness in lead generation. But today’s market for webinars is a little more saturated than it used to be, and you have to be on your game to…

  • What Does it Take for Your Webinar to Succeed in 2020?

    What Does it Take for Your Webinar to Succeed in 2020?

    It’s 2020, and many people have caught on to how effective webinars are in building an engaged, motivated list of prospects to market to. But does that mean the market is saturated and webinars are no longer as effective? It depends. Webinars may not stand out just for their novelty anymore, and that means if…