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Strategies Archives - Spark Online Events

Category: Strategies

  • Building Partnerships: How to Appear as an Expert on Other People’s Webinars

    Building Partnerships: How to Appear as an Expert on Other People’s Webinars

    Producing your own webinars can do a lot to help grow your audience, expand your reach, and establish you as an expert in your field. But sometimes – especially if you’re just starting out – it can be just as effective to appear as an expert on other people’s webinars. Here are a few tips […]

  • How Video Can Fit Into Your Existing Content Strategy

    How Video Can Fit Into Your Existing Content Strategy

    Studies show that people find video more engaging than other types of content, and people retain 95% of what they see in a video—compared to about 10% of what they read in an article. It’s a highly effective marketing medium. If you’ve already got a solid content strategy, video can strengthen it. Adding video to […]

  • Four Big Webinar Mistakes That Are All Too Common in 2020

    Four Big Webinar Mistakes That Are All Too Common in 2020

    Webinars can be a highly effective tool for reaching out to your target audience. According to InsideSales.com, about 73% of sales and marketing pros attest to their effectiveness in lead generation. But today’s market for webinars is a little more saturated than it used to be, and you have to be on your game to […]

  • What Does it Take for Your Webinar to Succeed in 2020?

    What Does it Take for Your Webinar to Succeed in 2020?

    It’s 2020, and many people have caught on to how effective webinars are in building an engaged, motivated list of prospects to market to. But does that mean the market is saturated and webinars are no longer as effective? It depends. Webinars may not stand out just for their novelty anymore, and that means if […]

  • 2019 Webinar Statistics That May Shock You

    2019 Webinar Statistics That May Shock You

    It’s 2020, and webinars are still going strong as a tool for marketing, education, and outreach. Here are some recent statistics that may be of use to anyone putting out webinars in the coming year and beyond. According to the stats, webinars are a popular option for marketers in all industries. However: B2B companies run […]

  • Four Key Secrets to Driving Webinar Registration and Attendance

    Four Key Secrets to Driving Webinar Registration and Attendance

    Webinars can be a fantastic marketing tool. But even producers with stellar content can sometimes struggle to get people to sign up and attend. And with all the distractions these days for your audience’s time and attention, that’s not surprising. Here are four no-fail ways to keep webinar attendance high. 1. Know who your audience […]

  • How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    How to Integrate Your Webinars With Your Sales Team to Drive Revenue

    According to a study by InsideSales.com, approximately 75% of sales and marketing pros consider webinars to be one of the most effective ways to drive lead generation. There are lots of reasons for this. Webinars are engaging, interactive, and flexible—delivering results at all phases of the customer journey. Many companies produce them as tools for […]

  • Where Do Webinars Fit in Your Marketing Funnel?

    Where Do Webinars Fit in Your Marketing Funnel?

    A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is […]

  • How to Sell Products and Services in Your Webinars

    How to Sell Products and Services in Your Webinars

    It’s one of the cardinal rules of webinars—they’re best used as the top of your sales funnel, with a focus more on education than sales. Getting too salesy in your webinar can erode trust. Nothing makes an audience more annoyed than agreeing to spend 40 minutes of their precious time on an informative webinar, only […]

  • How to Boost Your Webinar Attendance Rate

    How to Boost Your Webinar Attendance Rate

    Everyone is overstretched for time these days. It’s not uncommon for people to sign up for a webinar that interests them with the best intentions, and then when the day comes, find they’re too busy to attend. If you’re getting about half of your registrants showing up on the day of your webinar, that’s not […]