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Online Learning Trends to Watch in 2023
Online learning is constantly in a state of flux. In 2020, the global pandemic changed everything about how we train our workforces. Three years later, here are some evolving trends to watch. Virtual Reality Technology has come a long way in the past few years, and augmented reality is now within reach for many businesses […]
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5 Benefits of Taking Your Employee Training Online
Depending on the business you’re in, it’s likely that employee training never truly stops. Your employees may need to continually update their skills or get up-to-speed quickly when technology and industry requirements change. Online training makes that process far easier and more cost-effective for employers while helping employees retain and expand essential skills. Here are […]
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Three Ideas to Make Your Online Training More Engaging
These days, employers are taking their training online—with significant benefits. Online training can be more efficient, easier to access, and more affordable than in-person training. It’s also a great way to bring the same, standardized training program to a widely disbursed workforce. However, some employers worry about whether their online courses are engaging enough as […]
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5 Holiday Webinar Ideas to Build Your Audience
Webinars are a great way to promote your business and services. According to one study, approximately 73% of B2B marketers say they’re the best way to build a list of highly qualified leads. During the holidays, there’s an uptick in online shopping as people buy gifts for loved ones—and sometimes themselves. But one thing that […]
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How to Become a Thought Leader by Hosting Webinars
If you want to gain followers, build credibility and showcase your expertise online, running regular webinars can help accomplish this – but you must be strategic about it. To be considered thought leadership, your webinars have to stand out. Here are five tips for using webinars to build your influence, brand recognition and credibility online. […]
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Where Do Webinars Fit in Your Marketing Funnel?
A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is […]
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Six Webinar Marketing Mistakes to Avoid
Webinars can be a powerful marketing tool for your business, but there are definitely some best practices to keep in mind—and some missteps to avoid. Whether you’re planning your first webinar or your fifty-first, here are a few mistakes to stay away from. Making too many sales pitches. Webinars should be informational. Sure, the whole […]
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How to Boost Your Webinar Attendance Rate
Everyone is overstretched for time these days. It’s not uncommon for people to sign up for a webinar that interests them with the best intentions, and then when the day comes, find they’re too busy to attend. If you’re getting about half of your registrants showing up on the day of your webinar, that’s not […]
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Advantages of Blended Learning
Hybrid or “blended” learning is a significant trend in online education. It uses both in-person and online training strategies, ideally bringing out the best of both to benefit companies and organizations. Here are a few reasons blended learning knocks it out of the park. It’s Flexible. The great thing about blended learning is that you […]
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Five Myths About Webinars
In 2018, webinars are still an extremely powerful marketing tool. But for some, there are significant barriers to entry—in terms of money, time and the perception of what it takes to run one. Read on for six myths about webinars that may be keeping you from giving them a try—and the truth behind them. You […]
