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Online Training Archives - Spark Online Events

Category: Online Training

  • Three Ideas to Make Your Online Training More Engaging

    Three Ideas to Make Your Online Training More Engaging

    These days, employers are taking their training online—with significant benefits. Online training can be more efficient, easier to access, and more affordable than in-person training. It’s also a great way to bring the same, standardized training program to a widely disbursed workforce. However, some employers worry about whether their online courses are engaging enough as […]

  • 5 Holiday Webinar Ideas to Build Your Audience

    5 Holiday Webinar Ideas to Build Your Audience

    Webinars are a great way to promote your business and services. According to one study, approximately 73% of B2B marketers say they’re the best way to build a list of highly qualified leads. During the holidays, there’s an uptick in online shopping as people buy gifts for loved ones—and sometimes themselves. But one thing that […]

  • How to Become a Thought Leader by Hosting Webinars

    How to Become a Thought Leader by Hosting Webinars

    If you want to gain followers, build credibility and showcase your expertise online, running regular webinars can help accomplish this – but you must be strategic about it. To be considered thought leadership, your webinars have to stand out. Here are five tips for using webinars to build your influence, brand recognition and credibility online. […]

  • Where Do Webinars Fit in Your Marketing Funnel?

    Where Do Webinars Fit in Your Marketing Funnel?

    A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is […]

  • Six Webinar Marketing Mistakes to Avoid

    Six Webinar Marketing Mistakes to Avoid

    Webinars can be a powerful marketing tool for your business, but there are definitely some best practices to keep in mind—and some missteps to avoid. Whether you’re planning your first webinar or your fifty-first, here are a few mistakes to stay away from. Making too many sales pitches. Webinars should be informational. Sure, the whole […]

  • How to Boost Your Webinar Attendance Rate

    How to Boost Your Webinar Attendance Rate

    Everyone is overstretched for time these days. It’s not uncommon for people to sign up for a webinar that interests them with the best intentions, and then when the day comes, find they’re too busy to attend. If you’re getting about half of your registrants showing up on the day of your webinar, that’s not […]

  • Advantages of Blended Learning

    Advantages of Blended Learning

    Hybrid or “blended” learning is a significant trend in online education. It uses both in-person and online training strategies, ideally bringing out the best of both to benefit companies and organizations. Here are a few reasons blended learning knocks it out of the park. It’s Flexible. The great thing about blended learning is that you […]

  • Five Myths About Webinars

    Five Myths About Webinars

    In 2018, webinars are still an extremely powerful marketing tool. But for some, there are significant barriers to entry—in terms of money, time and the perception of what it takes to run one. Read on for six myths about webinars that may be keeping you from giving them a try—and the truth behind them.  You […]

  • 5 Things to Expect (and Not to Expect) on Your First Webinar

    5 Things to Expect (and Not to Expect) on Your First Webinar

    Webinars can be a very effective marketing tactic. Running one can improve your brand awareness, educate your target audience, and put your company in front of a self-selected group of people who have proven their interest in what you offer. Do it right, and webinars can be an important revenue generator—even if you’re not actively […]

  • How to Write a Hard-Hitting Landing Page for Your Webinar

    How to Write a Hard-Hitting Landing Page for Your Webinar

    Filming an excellent webinar is a great start—but it’s not enough to get people signing up in droves. To do that, a lot of things need to be working in concert—but one of the most important elements to drive sign-ups is your landing or registration page. This page is the one a visitor sees when […]