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Online Events Archives - Spark Online Events

Category: Online Events

  • What Does it Take for Your Webinar to Succeed in 2020?

    What Does it Take for Your Webinar to Succeed in 2020?

    It’s 2020, and many people have caught on to how effective webinars are in building an engaged, motivated list of prospects to market to. But does that mean the market is saturated and webinars are no longer as effective? It depends. Webinars may not stand out just for their novelty anymore, and that means if […]

  • 5 Holiday Webinar Ideas to Build Your Audience

    5 Holiday Webinar Ideas to Build Your Audience

    Webinars are a great way to promote your business and services. According to one study, approximately 73% of B2B marketers say they’re the best way to build a list of highly qualified leads. During the holidays, there’s an uptick in online shopping as people buy gifts for loved ones—and sometimes themselves. But one thing that […]

  • Four Key Secrets to Driving Webinar Registration and Attendance

    Four Key Secrets to Driving Webinar Registration and Attendance

    Webinars can be a fantastic marketing tool. But even producers with stellar content can sometimes struggle to get people to sign up and attend. And with all the distractions these days for your audience’s time and attention, that’s not surprising. Here are four no-fail ways to keep webinar attendance high. 1. Know who your audience […]

  • Where Do Webinars Fit in Your Marketing Funnel?

    Where Do Webinars Fit in Your Marketing Funnel?

    A “marketing funnel” is your sales and marketing process—all the steps your prospect goes through before you make the sale. In an ideal world, these steps are automated and customized to fit the prospect’s mood and proclivities at all stages of the process, depending on how “sold” they are in the moment. The idea is […]

  • How to Sell Products and Services in Your Webinars

    How to Sell Products and Services in Your Webinars

    It’s one of the cardinal rules of webinars—they’re best used as the top of your sales funnel, with a focus more on education than sales. Getting too salesy in your webinar can erode trust. Nothing makes an audience more annoyed than agreeing to spend 40 minutes of their precious time on an informative webinar, only […]

  • Six Webinar Marketing Mistakes to Avoid

    Six Webinar Marketing Mistakes to Avoid

    Webinars can be a powerful marketing tool for your business, but there are definitely some best practices to keep in mind—and some missteps to avoid. Whether you’re planning your first webinar or your fifty-first, here are a few mistakes to stay away from. Making too many sales pitches. Webinars should be informational. Sure, the whole […]

  • How to Boost Your Webinar Attendance Rate

    How to Boost Your Webinar Attendance Rate

    Everyone is overstretched for time these days. It’s not uncommon for people to sign up for a webinar that interests them with the best intentions, and then when the day comes, find they’re too busy to attend. If you’re getting about half of your registrants showing up on the day of your webinar, that’s not […]

  • Five Trends for Webinars in 2019

    Five Trends for Webinars in 2019

    Webinars are still going strong as a marketing tactic in 2019. They’re a great way to build an audience, highlight your areas of expertise, deliver crucial training and promote your business. For many companies, they’ve become an integral part of the marketing funnel. Here are a few trends that we predict will make their mark […]

  • Tips for Promoting Your Webinar on Social Media

    Tips for Promoting Your Webinar on Social Media

    When it comes to getting the word out about your webinar, social media is your secret weapon. Chances are, your target audience hangs out on more than one social media platform—whether that’s LinkedIn, Twitter, Facebook, Instagram, or somewhere else—multiple times a day. Here are a few tips for reaching them. Know where to find them. […]

  • Five Myths About Webinars

    Five Myths About Webinars

    In 2018, webinars are still an extremely powerful marketing tool. But for some, there are significant barriers to entry—in terms of money, time and the perception of what it takes to run one. Read on for six myths about webinars that may be keeping you from giving them a try—and the truth behind them.  You […]