It’s 2020, and webinars are still going strong as a tool for marketing, education, and outreach. Here are some recent statistics that may be of use to anyone putting out webinars in the coming year and beyond.
According to the stats, webinars are a popular option for marketers in all industries. However:
- B2B companies run about 61% of all webinars published, according to a report by GoToWebinars
- On the low end, the average annual number of webinars produced by insurance marketers is 8; the average produced by real estate professionals is 34. Advertising and marketing professionals are right in the middle with 23.
- Marketers who produce webinars find them to be worth it: according to recent studies, approximately 20-40% of webinar attendees become qualified leads.
According to a recent study by GoToWebinar:
- Most people sign up for webinars on Tuesdays.
- Early morning is the best time to promote your webinar; there’s a spike in registrations between 8 and 10 AM.
- Approximately one in three registrants sign up for the webinar on the day of the event.
- The preferred day to participate in a webinar is a Thursday; although in B2B, 84% of your audience prefers watching the replay to showing up the day of the event.
- If your webinar runs long, you’re not unusual. About 58% of webinars fall in the 45-60 minute range.
According to a recent Livestorm survey:
- Don’t be demoralized if many of your registrants don’t attend. Approximately 46% of registrants actually attend the webinars they register for.
- The pharmaceutical industry sees the highest participation rate, of 63%; the lowest participation rate was seen in the advertising industry, at 33%.
- Interestingly, pharmaceutical-industry webinars tend to come out on the short end, with an average length of 22 minutes. (The financial services industry, by contrast, averages out on the longer end at 60 minutes).
- It’s important to note that the prior GoToWebinar survey found that people in general are happy to attend longer webinars; they found the average attendee across all industries watched for 61 minutes.
If you’re considering a bold new marketing move in 2020, webinars may be a great fit for you. They attract audiences, bring in qualified leads, and generate results—as the numbers show time and again.
Make 2020 the year you give webinars a shot—or take your webinar game up a notch.
